For more than 40 years, the West Main Shopping Center has been home to Shoe Country — a cornerstone of Tupelo retail founded on hard work, service, and authenticity. When the original owner, Mr. Tommy, passed away, a new chapter began. What started as a 24% inheritance became something much bigger: a chance to reinvest, reimagine, and create a brand with purpose.

That opportunity became 24 West Properties, and ultimately, 24 West.

Inspired by the original Shoe Country concept dating back to the 1970s, 24 West blends heritage with modern style. It’s a lifestyle brand created for the true shoe enthusiast — someone who values quality, craftsmanship, and individuality over mass production. Every detail reflects a commitment to better materials, limited-edition releases, and timeless design.

24 West is women’s only, intentionally curated to celebrate style, confidence, and authenticity. It’s small-town roots meeting big-city fashion — proof that you don’t have to come from somewhere big to create something meaningful.

At its heart, 24 West is a reinvestment not just in a building, but in a vision: honoring where we’ve been, while confidently stepping into what’s next.